The AgBox story

Built on the powerful Esri mapping platform, AgBox works with farmers to improve profitability, productivity and sustainability by allowing them to easily create, manage and share farm features.


AgBox provides full control over who you share data with and what they can see, and the straightforward navigation makes recording every day events such as crops, infrastructure, sprays and fertiliser applications quick and easy.

Why AgBox?

  • There’s so much data available people don’t know where to start

  • The Esri platform can be over whelming for non-GIS people 

  • Customers understand the value of geospatial solutions or GIS but want simpler and targeted solutions to see how it works for their organisations

  • Customers also want access to a solution that can scale with their business, but don’t want to over invest at the beginning

  • Organisations want to build mapping into their Ag solutions but can’t justify the investment

  • Clients want to create applications that require access to maps and mapping technology 

Our team

At AgBox we believe who we are as people is as important as the solutions we provide.


We have a team of experts who use the latest tools and technology to provide the farm data management product on the market.


Matt Flowerday

Founder and Managing Director


Raised on a Te Aroha dairy farm, Matt’s interest in solving issues within the environmental and agricultural industries lead him to gaining a bachelor's in natural resource engineering and a master’s in agricultural engineering.


In 1998 Matt started providing professional GPS mapping services for farming and kiwifruit and in 2001 he founded GPS-it.

Software Development and Support

Paul Haakma

Lead Developer


Paul is experienced in project management and implementation and works alongside the development team, leading the design and execution of GIS projects and applications.


Paul sees both the detail and the bigger picture, which supports his leadership and management of projects.

James Ing

Javascript Developer

After studying graphic design, James worked for a for a fast-paced digital company in the role of web development and user experience (UX/UI).


James is natural problem-solver and uses his wide range of experience and innovate skills to find solutions and opportunities.

Greg Stevenson

Business Analyst


Greg is the main point of contact for clients requiring specific GIS related analysis, technical support and customised solutions or reporting.

He has extensive understanding of ArcGIS software and is responsible for geo-database and image service management.

Mitchell Harris

Javascript Developer


Mitch started his career as a networking engineer but soon became fascinated with software development after he taught himself how to write his first iOS application.


With over five years’ experience, Mitch is now a highly skilled developer with a vast understanding of software development life cycles.

Dean Petricevich

Senior GIS Analyst


Dean has a bachelor of science from Otago University and worked at Southland Regional Council for five years, specialising in web GIS and ESRI.  


Dean also has a Civil Defence role creating GIS tools for emergency management.

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