The AgBox story

Matt Flowerday began using GPS to map farms and orchards in 1998. In 2001 he founded GPS-it to carry out GPS mapping with a focus on kiwifruit.

The business has evolved significantly over the past 18 years and we're now an established software development company, providing high-quality strategic consulting and customised geospatial solutions to our clients, using ESRI - the world’s most powerful GIS platform.

Our focus is on developing software and applications that are effective, meet and exceed our client’s business needs and are also easy to use and look good. We love new technology and are always looking at how we can use it within our business.

Globally, we're at the forefront of GIS technology and we constantly challenge the boundaries of what can be achieved using the ESRI platform. With an extensive portfolio of projects delivered such as the Fonterra Waterways project, the national Fieldays app, Ballance MitAgator and the Tlaki FEP tool, we pride ourselves on partnering with our clients and creating strong, ongoing relationships.

Our point of difference in the software sector comes from our collective experience in the primary sector. Matt was raised on a dairy farm is also a large-scale kiwifruit grower and much of our team comes from an agriculture background. Because of this, we understand how important it is that the software and systems we develop are simple and easy to use - and most importantly, highly effective.

We're an ESRI Silver Partner and a member of the International Society of Precision Agriculture, LandWISE, Precision Agriculture Association of New Zealand, Priority One and the Tauranga Chamber of Commerce

Our team


At AgBox we believe who we are as people is as important as the solutions we provide. We have a team of experts who use the latest tools and technology to provide the farm data management product on the market.

Matt Flowerday

Founder and Managing Director


Raised on a Te Aroha dairy farm, Matt’s interest in solving issues within the environmental and agricultural industries lead him to gaining a bachelor's in natural resource engineering and a master’s in agricultural engineering.


In 1998 Matt started providing professional GPS mapping services for farming and kiwifruit and in 2001 he founded GPS-it.

Software Development and Support

Paul Haakma

Lead Developer


Paul is experienced in project management and implementation and works alongside the development team, leading the design and execution of GIS projects and applications.


Paul sees both the detail and the bigger picture, which supports his leadership and management of projects.

James Ing

Javascript Developer

After studying graphic design, James worked for a for a fast-paced digital company in the role of web development and user experience (UX/UI).


James is natural problem-solver and uses his wide range of experience and innovate skills to find solutions and opportunities.

Alex Dunham 

Frontend Developer


Alex is a front-end developer with a background in developing applications in the science and engineering industries.

She got into front end development because she loves a challenge and has a passion for creating awesome, intuitive software.

Greg Stevenson

Business Analyst


Greg is the main point of contact for clients requiring specific GIS related analysis, technical support and customised solutions or reporting.

He has extensive understanding of ArcGIS software and is responsible for geo-database and image service management.

Mitchell Harris

Javascript Developer


Mitch started his career as a networking engineer but soon became fascinated with software development after he taught himself how to write his first iOS application.


With over five years’ experience, Mitch is now a highly skilled developer with a vast understanding of software development life cycles.

Dean Petricevich

Senior GIS Analyst


Dean has a bachelor of science from Otago University and worked at Southland Regional Council for five years, specialising in web GIS and ESRI.  


Dean also has a Civil Defence role creating GIS tools for emergency management.

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